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title_diff: "[{\"diffs\":[[1,\"麦肯锡90年结晶顶尖顾问如何汇报工作？（干货收藏）\"]],\"start1\":0,\"start2\":0,\"length1\":0,\"length2\":25}]"
body_diff: "[{\"diffs\":[[1,\"<html>\\\r\\\n<head>\\\r\\\n  <title>麦肯锡90年结晶|顶尖顾问如何汇报工作？（干货收藏）</title>\\\r\\\n  <basefont face=\\\"微软雅黑\\\" size=\\\"2\\\" />\\\r\\\n  <meta http-equiv=\\\"Content-Type\\\" content=\\\"text/html;charset=utf-8\\\" />\\\r\\\n  <meta name=\\\"exporter-version\\\" content=\\\"YXBJ Windows/608924 (zh-CN, DDL); Windows/10.0.0 (Win64); EDAMVersion=V2;\\\"/>\\\r\\\n  <style>\\\r\\\n\\tbody, td {\\\r\\\n\\t  font-family: 微软雅黑;\\\r\\\n\\t  font-size: 12pt;\\\r\\\n\\t}\\\r\\\n  </style>\\\r\\\n</head>\\\r\\\n<body>\\\r\\\n<a name=\\\"24095\\\"></a>\\\r\\\n<h1>麦肯锡90年结晶|顶尖顾问如何汇报工作？（干货收藏）</h1>\\\r\\\n\\\r\\\n<div><span style=\\\"margin:0px;\\\"><div style=\\\"padding:8px 0px;margin:8px auto;max-width:700px;\\\"> <div style=\\\"margin:0;padding:0;background-color:#fff\\\"><div style=\\\"margin:0;padding:0\\\"><div style=\\\"zoom:1;margin:0;padding:0;position:relative\\\"><h2 style=\\\"font-weight:400;margin:0;padding:0;font-size:22px;line-height:1.4;margin-bottom:14px\\\"> 麦肯锡90年结晶|顶尖顾问如何汇报工作？（干货收藏） </h2><div style=\\\"margin:0;padding:0;margin-bottom:22px;line-height:20px;font-size:0;word-wrap:break-word;-webkit-hyphens:auto;-ms-hyphens:auto;hyphens:auto\\\"><span style=\\\"padding:0;display:inline-block;vertical-align:middle;margin:0 10px 10px 0;font-size:15px;-webkit-tap-highlight-color:rgba(0,0,0,0);position:relative\\\"><a style=\\\"margin:0;padding:0;color:#576b95;text-decoration:none;-webkit-tap-highlight-color:rgba(0,0,0,0)\\\"> 数据工匠俱乐部 </a></span><em style=\\\"padding:0;font-style:normal;display:inline-block;vertical-align:middle;margin:0 10px 10px 0;font-size:15px;-webkit-tap-highlight-color:rgba(0,0,0,0);color:rgba(0,0,0,0.3)\\\"></em></div><div style=\\\"margin:0;padding:0;margin-bottom:24px;font-size:15px\\\"><p style=\\\"margin:0;padding:0;line-height:1.4;color:rgba(0,0,0,0.3)\\\"><span style=\\\"margin:0;padding:0\\\">以下文章来源于陈辞令</span><span style=\\\"margin:0;padding:0\\\">，作者陈后圣</span></p><a href=\\\"https://mp.weixin.qq.com/s/CXgX41STyziytnt2boK1JQ#\\\" style=\\\"margin:0;color:#576b95;text-decoration:none;-webkit-tap-highlight-color:rgba(0,0,0,0);position:relative;background-color:#f7f7f7;border-radius:8px;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;padding:20px 16px;margin-top:16px;line-height:1.4;-webkit-box-align:center;-webkit-align-items:center;align-items:center;display:flex\\\"><div style=\\\"margin:0;padding:0\\\"><span style=\\\"display:inline-block;background-color:#fff;border-radius:50%;-moz-border-radius:50%;-webkit-border-radius:50%;overflow:hidden;margin:0;padding:0;width:40px;height:40px;margin-right:12px;vertical-align:middle\\\"><img src=\\\":/9ba234c3602e4235afcfa1303fdb53c7\\\" type=\\\"image/png\\\" data-filename=\\\"0.png\\\" alt=\\\"陈辞令\\\" style=\\\"display:block;width:100%;height:100%;border-radius:50%;-moz-border-radius:50%;-webkit-border-radius:50%;background-color:#eee;margin:0;padding:0\\\"/></span></div><div style=\\\"margin:0;padding:0;min-width:0;-webkit-box-flex:1;-webkit-flex:1;flex:1\\\"><strong style=\\\"margin:0;padding:0;color:rgba(0,0,0,0.9);font-size:17px;font-weight:700;width:auto;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;word-wrap:normal;display:block\\\">陈辞令</strong><p style=\\\"margin:0;padding:0;color:rgba(0,0,0,0.5);font-size:14px;padding-top:4px;width:auto;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;word-wrap:normal\\\">时间可以偷走生命，但偷不走伟大的思想。和我一起，探索人生哲学，追求知行合一。</p></div></a></div><div style=\\\"margin:0;padding:0;overflow:hidden;color:#333;font-size:17px;word-wrap:break-word;-webkit-hyphens:auto;-ms-hyphens:auto;hyphens:auto;text-align:justify;position:relative;z-index:0;__visibility:hidden\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"></span></div><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-right:0;margin-left:0;white-space:normal;text-size-adjust:auto;text-align:start;line-height:25.6px\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-right:0;margin-left:0\\\"><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 1em;line-height:25.6px\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;line-height:25.6px\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;line-height:25.6px\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;line-height:1.75em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">作为一家管理咨询公司，麦肯锡顾问们经常需要帮助客户解决业务发展过程中的各种疑难杂症。尽管问题的形式、类别各异，但他们在处理问题遵循着统一的框架步骤，分别是：</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;line-height:1.75em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;color:rgb(0,0,0)\\\">确定议题→分析议题<span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;background-color:rgb(255,255,255)\\\">→</span>提出假设<span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;background-color:rgb(255,255,255)\\\">→</span>验证假设<span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;background-color:rgb(255,255,255)\\\">→</span>方案交付。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;line-height:1.75em;white-space:normal;text-size-adjust:auto\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">今天，我们就来说说最后一个步骤：方案交付，也就是麦肯锡的顶尖顾问是如何对金主爸爸（也就是客户）汇报工作的。</span></p><hr style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;background-color:rgb(255,255,255);font-family:&quot;Helvetica Neue&quot;,Helvetica,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;color:rgb(0,0,0);font-size:medium\\\"/><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-bottom:5px;background-color:rgb(255,255,255);font-family:&quot;Helvetica Neue&quot;,Helvetica,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;min-height:1em;color:rgb(0,0,0);font-size:16px;text-align:center\\\"><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></div><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-bottom:5px;background-color:rgb(255,255,255);font-family:&quot;Helvetica Neue&quot;,Helvetica,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;min-height:1em;color:rgb(0,0,0);font-size:16px;text-align:center;line-height:1.75em\\\"><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 5px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;min-height:1em;text-align:center;line-height:1.75em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(255,0,0);font-size:36px\\\"><em style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-style:italic\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-weight:bold\\\">01</strong></em></span></strong><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(255,0,0);font-size:36px\\\"><em style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-style:italic\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-weight:bold\\\"></strong></em><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></span></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 5px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:center;line-height:1.75em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(255,0,0);font-size:20px\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\">商务沟通的本质是“讲故事”</strong></span></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 5px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:center;line-height:1.75em\\\"><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">以色列历史学者尤瓦尔·赫拉利（Yuval Harari）在《人类简史》中对人类群体高效沟通有十分有趣的阐述。</span></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">赫拉利认为，社会单位人数在150人以内的时候，仅靠“八卦”就能维持，即口耳相传的支离破碎的信息；</span><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0);font-size:15px\\\">而当社会单位人数超过150人，人类组织就需要用体系化的故事来凝聚，这些“故事”包括宗教、主义、信仰以及在公司层面的公司使命、愿景、产品战略等。</span></strong></div><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em;white-space:normal\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">从这个层面来说，商务沟通就是“讲故事”。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em;white-space:normal\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">为了把故事讲好，麦肯锡顾问们需要做大量的准备工作，用麦肯锡的黑话来说：</span><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;color:rgb(0,0,0)\\\">“从来没有过度的准备”。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em;white-space:normal\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">按照麦肯锡工作法的步骤，在汇报前往往经历了N轮从提出假设到验证假设的循环，完成了数据收集和洞见提炼，对问题的解决方案已经胸有成竹。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em;white-space:normal\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;color:rgb(0,0,0)\\\">汇报环节，其实就是一个成交的过程，或者说是一个说服的过程。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em;white-space:normal\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">要把这个过程做好、把故事讲好，核心就八个字：</span><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;color:rgb(0,0,0)\\\">动之以情，晓之以理。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em;white-space:normal\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">一方面，光讲感情，会显得没有说服力，当时觉得很鸡血、很振奋，过了2天鸡血散尽，自己都会觉得不好意思。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em;white-space:normal\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">另一方面，光讲道理、摆数据，天生与人脑的工作原理相悖，大脑没有想象空间，自然调动不起来积极性。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em;white-space:normal\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">麦肯锡顾问充分领略了这八个字的精髓，在汇报环节，既从情感层面打动人，又会从数据、逻辑层面去帮助客户进行客观分析。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;text-size-adjust:auto;line-height:2em;white-space:normal\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">他们具体是如何做的呢？</span></p><hr style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;border-style:solid;border-right-width:0;border-bottom-width:0;border-left-width:0;border-color:rgba(0,0,0,0.098);transform-origin:0 0 0;transform:scale(1,0.5)\\\"/><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-bottom:5px;background-color:rgb(255,255,255);font-family:&quot;Helvetica Neue&quot;,Helvetica,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;min-height:1em;color:rgb(0,0,0);font-size:16px;text-align:center\\\"><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></div><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-bottom:5px;background-color:rgb(255,255,255);font-family:&quot;Helvetica Neue&quot;,Helvetica,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;min-height:1em;color:rgb(0,0,0);font-size:16px;text-align:center;line-height:1.75em\\\"><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 5px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;min-height:1em;text-align:center;line-height:1.75em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(255,0,0);font-size:36px\\\"><em style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-style:italic\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\">02</strong></strong></em><em style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-style:italic\\\"> </em></span></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 5px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:center;line-height:1.75em;text-size-adjust:auto\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:20px\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(255,0,0);font-size:20px\\\">麦肯锡顾问汇报的思维框架</strong></span></div><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 5px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:center;line-height:1.75em;text-size-adjust:auto\\\"><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></p><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">麦肯锡顾问在汇报时，常用的有两个框架：</span></div><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0)\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px\\\">第一，3W2H。</span></strong></span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0)\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px\\\">第二，SCP+I。</span></strong></span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">首先，是3W2H。这个框架大家应该都不陌生，分别是：</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">why：为什么，是整个汇报的逻辑起点</span></strong><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">（如果事情本身没有意义，就不存在后面的问题了）。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">what：用什么，什么样的方式、产品等等。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">how：怎么做，确定了产品或服务后，用什么样的商业模式、盈利模式、推广策略等等</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">who：为什么是你，为什么只有你适合做，竞争优势是什么，可能面临的威胁有哪些等等。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0)\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px\\\">hou much：要多少钱，成本投入多少，ROI多少等。</span></strong></span><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\"></span></p><p style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;text-align:center\\\"><img src=\\\":/59dd0cfaf89f4f6ab2dd48474a11e6cb\\\" type=\\\"image/png\\\" data-filename=\\\"640.png\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important\\\"/></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">我引用《麦肯锡结构化战略思维》这本书的案例，和大家解释下。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">假设我们要做一个线上少儿英语学习平台，需要通过融资扩大影响力。如何用故事线的5个元素制定商业计划书吸引投资者呢？</span></p><ul style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;padding-left:2.2em;list-style-type:square\\\"><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px;color:rgb(95,95,95);letter-spacing:1px\\\">为什么（Why）：为什么要做这样一个线上少儿英语学习产品，有什么样的市场需求没有被满足？因为少儿英语学习是刚需，而线下课堂虽然互动性强，但面临教师资源不平衡（如缺乏优质外教）、时间和场地不灵活、卫生消防风险等困境。</span></p></li><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px;color:rgb(95,95,95)\\\">用什么（What）：用什么样的产品来满足这个需求？计划用纯线上解决方案作为线下英语教学的补充，自主研发的教务、小班课直播和互动课件体系，采用欧美外教和本地化的经典原版教材进行授课，突出好老师、好教材和好服务。</span></p></li><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px;color:rgb(95,95,95)\\\">怎么做（How）：如何做这个线上产品，商业模式是什么？采用外教直播“一对多”小班课模式，盈利能力强。用免费、高质量的内容引流，降低获客成本。强大的信息储备、一流的教研能力和服务经验确保业界领先的实施落地。</span></p></li><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px;color:rgb(95,95,95)\\\">为什么是你（Who）：凭什么由你来做的这个产品会优于其他已存在的竞品或潜在的进入者？竞争优势是什么？团队强，有多年的线上教学知识经验储备。核心战略投资方协力强，如线下导流等。</span></p></li><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:14px;color:rgb(95,95,95)\\\">多少钱（How much）：公司需要多少钱，投资回报率（ROI）是多少？过往和预测的财务模型都说明该业务具有超强的盈利能力。提供财务模型，并聚焦成本结构及其基本假设。</span></p></li></ul><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">其次，是SCP+I，它又是什么呢？</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">上面提到why是整个汇报的逻辑起点，why不成立，后面的都不用看了。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">如何能让why更有意义感、更能打动人呢？正是这个SCP+I框架。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">成功的商业计划书开篇有个模式：第一页的隐标题永远是“这是个糟糕透顶的世界”。“糟糕的世界”其实就是用来直接回答“为什么”这个问题的。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">在更深层次上，这说明我们的产品和服务的思路是从“刚需”开始的，是要解决消费者未被满足的刚需。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">反过来，如果这不是个“糟糕的世界”，世界已经完美，即所有需求都被完美地满足了，那么我们要投入的新产品和新服务就完全没有产生的必要！</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">SCP+I对应的内涵如下：</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">S：Structure，行业规则/结构。</span></strong><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\"> 主要是指外部各种环境的变化对企业所在行业可能的影响，包括行业竞争的变化、产品需求的变化、细分市场的变化、营销模型的变化等。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0)\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px\\\">C：Conduct，企业行为。</span></strong></span><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\"> 要是指企业针对外部的冲击和行业结构的变化，有可能采取的应对措施，包括企业方面对相关业务单元的整合、业务的扩张与收缩、营运方式的转变、管理的变革等一系列变动。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">P：Performance，经营绩效。</span></strong><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">主要是指在外部环境方面发生变化的情况下，企业在经营利润、产品成本、市场份额等方面的变化趋势。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0)\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px\\\">I：Impact，外部冲击 。</span></strong></span><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">主要是指企业外部经济环境、政治、技术、文化变迁、消费习惯等因素的变化。</span></p><p style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;text-align:center\\\"><img src=\\\":/d75fcd7cbeac458f855bf59826738283\\\" type=\\\"image/png\\\" data-filename=\\\"640.png\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important\\\"/></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">SCP+I的故</span><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">事叙述顺序如下：</span><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\"></span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;color:rgb(0,0,0)\\\">首先，把SCP按结构顺序讲明白，先讲行业特色和商业模式；</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0);font-size:15px\\\">其次，讲主要的企业玩家是如何各显神通地在这个行业打拼；</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0);font-size:15px\\\">最后，谈一下各企业的成绩和企业表现如何。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0);font-size:15px\\\">SCP讲完，新的冲击隆重登场。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">由于这个冲击的存在，相关的供需平衡被打破：已有的产品无法满足冲击下的需求。新产品是为新需求而生的，就是来满足那个未被完美满足的刚需。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\"><img src=\\\":/2ceea533bfcf4baea0342c89dc942e8a\\\" type=\\\"image/png\\\" data-filename=\\\"640.png\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;text-align:center;white-space:normal;height:auto !important\\\"/></span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">我仍然借用《麦肯锡结构化战略思维》这本书里的案例：</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">假设要设计一个全新的音乐节，商业计划书必须先回答故事线的第一个问题，即“为什么”市场需要新的音乐节。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">项目的叙述可以这样开始。</span></p><ul style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;padding-left:2.2em;list-style-type:square\\\"><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:14px\\\">总结句：音乐节是个相对艰难的赛道，大多数现有玩家处于亏损或微利状态。</span></p></li><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:14px\\\">规则/结构：音乐节进入门槛相对较低，潜在投资者误认为靠大量投资就能成功。音乐节是相对轻资产的行业，但音乐节对自身品牌、专业运营能力和成本控制要求较高。新品牌盈利需要3~5年以上的培育，周期较长。</span></p></li><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:14px\\\">行为：头部企业如摩登天空，其“草莓音乐节”聚焦小众民谣类，对粉丝具有一定的品牌号召力。外加多年运营经验及成本控制，逐渐呈良性发展。而单纯靠资本或政府支持进入的投机玩家往往难以立足。</span></p></li><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:14px\\\">业绩：音乐节赛道比其他娱乐形式（如影视）规模小，整个行业盈利状况一般。</span></p></li><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:14px\\\">冲击：当今市场发生了变化。“95后”甚至“00后”逐渐成为主流消费群体。他们消费能力强，对音乐节有新的需求：更偏向主流音乐、多元化品位、跨界（二次元、极限运动等）。目前，音乐节主要服务于“70后”“80后”人群，完全不能满足新消费群体的需求。</span></p></li></ul><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">经过对SCP+I叙述框架的描述，“糟糕的世界”跃然纸上！</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 20px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">用SCP+I，能把Why的部分讲述地更加透彻。</span></p><hr style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;text-align:start;white-space:normal;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;border-style:solid;border-right-width:0;border-bottom-width:0;border-left-width:0;border-color:rgba(0,0,0,0.098);transform-origin:0 0 0;transform:scale(1,0.5)\\\"/><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-top:20px;margin-bottom:5px;text-align:start;white-space:normal;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;min-height:1em;line-height:1.75em\\\"><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 5px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;min-height:1em;text-align:center;line-height:1.75em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(255,0,0);font-size:36px\\\"><em style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-style:italic\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\">03 </strong></strong></em><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></span></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 5px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:center;line-height:1.75em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(255,0,0);font-size:20px\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\">贯穿汇报的三大核心原则</strong></span></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:0.8em 0 5px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:center;line-height:1.75em\\\"><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></div><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;line-height:1.75em;text-size-adjust:auto\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;text-align:justify\\\">最后要说下麦肯锡顾问在进行汇报时需要牢牢抓住的三个核心原则，分别是结构化思维、MECE原则、大道至简原则。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">①结构化思维</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">“切”是结构化拆分的通俗叫法，是麦肯锡顾问的基本功。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">结构化拆分是指自上而下分析问题时，把问题逐层分解成更细节的部分，每次拆分都遵循后文介绍的“MECE”原则。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\"><img src=\\\":/7dc2233c43be4ecc9ce180ad88be4875\\\" type=\\\"image/jpeg\\\" data-filename=\\\"640.jpg\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important\\\"/></span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">结构化拆分的最终呈现形式往往是树状的逻辑结构。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">上面的SCP+I 以及3W2H，本身就是一种结构化的汇报形式。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">结构化最常见的一种表现形式是金字塔思维，16字原则如下</span><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;color:rgb(0,0,0)\\\">：结论先行、以上统下、归类分组、逻辑递进。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;color:rgb(0,0,0)\\\"><img src=\\\":/dcec09e7538641cb8addc09404618da5\\\" type=\\\"image/jpeg\\\" data-filename=\\\"640.jpg\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important\\\"/></span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">②MECE原则</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">MECE是英文“MutuallyExclusive，Collectively Exhaustive”的简写，翻译过来就是不重复、不遗漏。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">MECE判断将问题“切”地好不好的基本原则。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">比如，将人分为男人和女人，就MECE了，但如果分为男人和老人，就不符合MECE。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\"><img src=\\\":/d3b750350e694cd1bc00c31a8cf8095d\\\" type=\\\"image/jpeg\\\" data-filename=\\\"640.jpg\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important\\\"/></span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">麦肯锡顾问在切问题时，一般会有三种切法，分别是：公式法、流程法、逻辑框架法。</span></strong></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">我分别举例：</span></p><ul style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;padding-left:2.2em;list-style-type:square\\\"><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">公式法：比如，对电商企业来说，GMV=流量*转化率*客单价，要提升GMV，可以从这三个维度切入。</span></p></li><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">流程法：</span><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">比如，要提升招聘工作效率，就可以从岗位发布、简历筛选、电话邀约、面试选拔等各个环节入手。</span></p></li><li style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">逻辑框架法：</span><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">比如，要对宏观环境分析，就可以运用PEST模型。</span></p></li></ul><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\">③<span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">大道至简原则</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0)\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(0,0,0);font-size:15px;letter-spacing:1px\\\">“至简”就是在保证高效的前提下将内容的复杂度降到最低。</span></strong></span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">能够化繁为简是思辨者在高效沟通中必须具备的核心能力，这也是麦肯锡顾问在商务交流的指导原则。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;letter-spacing:1px;color:rgb(0,0,0)\\\">要真正做到大道至简，就要从换位思考、提炼、清晰阐述三个维度深入思考。</span></strong></p><p style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;text-align:center\\\"><img src=\\\":/589893930ed24019b9933c13a98bd25e\\\" type=\\\"image/png\\\" data-filename=\\\"640.png\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important\\\"/></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">各个维度的要点如下：</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">第一，换位思考，对方需要什么，而不是我能提供什么。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">第二，提炼，少即是多。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px;letter-spacing:1px\\\">第三，清晰阐述，遵循金字塔结构，在阐述中，尽量用大白话而不是专业术语。</span></p><hr style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;background-color:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;border-style:solid;border-right-width:0;border-bottom-width:0;border-left-width:0;border-color:rgba(0,0,0,0.098);transform-origin:0 0 0;transform:scale(1,0.5)\\\"/><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-bottom:5px;background-color:rgb(255,255,255);font-family:&quot;Helvetica Neue&quot;,Helvetica,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;min-height:1em;color:rgb(0,0,0);font-size:16px;text-align:center\\\"><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></div><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-top:20px;margin-bottom:5px;text-align:start;white-space:normal;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;min-height:1em;line-height:1.75em\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;letter-spacing:0.544px;color:rgb(0,0,0);font-family:&quot;Helvetica Neue&quot;,Helvetica,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;font-size:16px\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;letter-spacing:0.5px;color:rgb(217,33,66);font-size:24px\\\">写在最后<br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/><br style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important\\\"/></span></strong></div><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">不仅仅是汇报工作的环节，在其他环节，麦肯锡顾都有着清晰的工作流程和标准，这些流程和标准一方面保证了麦肯锡整体工作交付的一致性，也极大的锻炼了咨询顾问们的个人能力。</span></p><p style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;margin:0.8em 0 15px;background:rgb(255,255,255);font-family:-apple-system-font,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:1px;text-align:justify;white-space:normal;text-size-adjust:auto;line-height:2em\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(95,95,95);font-size:15px\\\">即使我们可能不会接触到咨询，但麦肯锡的一些工作方法确实非常值得我们每一个人学习。</span></p><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;font-family:-apple-system,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;white-space:normal;font-size:16px;text-align:center;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><img src=\\\":/937920f7ab7544cbb5086fb4bf27ff08\\\" type=\\\"image/jpeg\\\" data-filename=\\\"640.jpg\\\" style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important;box-sizing:border-box !important;overflow-wrap:break-word !important;__visibility:visible !important;width:340px !important\\\"/><br style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"/></p><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;font-family:-apple-system,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;white-space:normal;font-size:16px;text-align:center;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><br style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"/></p><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-bottom:15px;font-family:-apple-system,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;white-space:normal;font-size:16px;text-align:center;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">《<strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">数据治理：工业企业数字化转型之道</strong>》，长按下方二维码下单，赶紧抢购吧！</strong></span></div><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;font-family:-apple-system,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;white-space:normal;font-size:16px;text-align:left;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-size:15px;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"></span></p><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;font-family:-apple-system,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;white-space:normal;font-size:16px;text-align:center;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;text-align:left;color:rgb(255,0,0);box-sizing:border-box !important;overflow-wrap:break-word !important\\\">京东下单链接</span></strong></p><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;font-family:-apple-system,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;white-space:normal;font-size:16px;text-align:center;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><img src=\\\":/f25e3ec7ebaa4feeb0eca7156a4c93bc\\\" type=\\\"image/png\\\" data-filename=\\\"640.png\\\" style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important;box-sizing:border-box !important;overflow-wrap:break-word !important;__visibility:visible !important;width:211px !important\\\"/></p><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;font-family:-apple-system,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;white-space:normal;font-size:16px;text-align:center;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;text-align:left;color:rgb(255,0,0);box-sizing:border-box !important;overflow-wrap:break-word !important\\\">当当下单链接</span></strong></p><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;font-family:-apple-system,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;white-space:normal;font-size:16px;text-align:center;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><img src=\\\":/aa03002916b74e2aa7f2d210285f210f\\\" type=\\\"image/png\\\" data-filename=\\\"640.png\\\" style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important;box-sizing:border-box !important;overflow-wrap:break-word !important;__visibility:visible !important;width:212px !important\\\"/></p><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-family:-apple-system,BlinkMacSystemFont,&quot;Helvetica Neue&quot;,&quot;PingFang SC&quot;,&quot;Hiragino Sans GB&quot;,&quot;Microsoft YaHei UI&quot;,&quot;Microsoft YaHei&quot;,Arial,sans-serif;letter-spacing:0.544px;white-space:normal;font-size:16px;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:10px auto;letter-spacing:0.544px;font-weight:700;text-align:center;font-family:-apple-system-font,BlinkMacSystemFont,Arial,sans-serif;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-family:宋体;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><img src=\\\":/18429ad4df4b4b4f984782563761ffab\\\" type=\\\"image/png\\\" data-filename=\\\"640.png\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important;overflow-wrap:break-word !important;__visibility:visible !important;width:357px !important\\\" width=\\\"357px\\\"/></span><br style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"/></div><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;margin-bottom:10px;min-height:1em;letter-spacing:0.544px;font-weight:700;text-align:center;font-family:-apple-system-font,BlinkMacSystemFont,Arial,sans-serif;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(255,0,0);box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;font-family:宋体;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">(欢迎大家加入数据工匠知识星球获取更多资讯。)</span></strong></span></p><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;letter-spacing:0.544px;font-weight:700;font-family:-apple-system-font,BlinkMacSystemFont,Arial,sans-serif;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;text-align:center;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;display:inline-block;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><img src=\\\":/ba43cf9fe3ab43e1b273fc97adf0265f\\\" type=\\\"image/gif\\\" data-filename=\\\"640.gif\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important;display:inline;overflow-wrap:break-word !important;__visibility:visible !important;width:640px !important\\\" title=\\\"分割线\\\" width=\\\"640px\\\"/></div></div></div><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;letter-spacing:0.544px;font-weight:700;font-family:-apple-system-font,BlinkMacSystemFont,Arial,sans-serif;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;text-align:center;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;padding:10px;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-right:auto;margin-left:auto;width:300px;display:flex;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;width:110px;overflow:hidden;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-right:auto;margin-left:auto;width:95px;color:rgb(255,255,255);background-color:rgb(117,117,118);overflow-wrap:break-word !important\\\"><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">联系我们</strong></p></div><div style=\\\"padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:8px auto;width:95px;height:95px;overflow-wrap:break-word !important\\\"><img src=\\\":/a51da2b8b82e4f78b99e7591dfa5b5ef\\\" type=\\\"image/png\\\" data-filename=\\\"640.png\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important;background-color:rgb(238,237,235);border-width:1px;border-style:solid;border-color:rgb(238,237,235);background-size:22px;background-position:center center;background-repeat:no-repeat;letter-spacing:0.544px;overflow-wrap:break-word !important;__visibility:visible !important;width:95px !important\\\"/></div></div><div 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!important;overflow-wrap:break-word !important\\\">SZH9543</strong></strong></div><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-top:10px;min-height:1em;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">邮箱：ccjiu@163.com</strong></div><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin-top:10px;min-height:1em;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word 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!important;letter-spacing:0.544px;font-weight:700;color:rgb(62,62,62);line-height:25.6px;font-family:Arial,sans-serif;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:15px 6px;padding:1em;overflow-wrap:break-word !important;box-shadow:rgb(165,165,165) 0 0 12.8px 0;overflow:hidden\\\"><div style=\\\"margin:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;padding:0.1em 0.1em 0;display:inline-block;text-align:center;color:rgb(255,255,255);background:none 0 0 repeat scroll rgb(172,29,16);transform:rotate(0);box-sizing:border-box 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!important;background:url(https://mmbiz.qpic.cn/mmbiz_png/5olT2uiaWT4SDWJuDpaTLficEG74RVKs0U23ONc7leIKSPUa60UgI8wD2TV9ibE9Jibia1uibj2o6A9icQ91eWcbpm3Og/640?wx_fmt=png) 50% 0/100% no-repeat scroll rgba(0,0,0,0);box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;background:url(https://mmbiz.qpic.cn/mmbiz_png/5olT2uiaWT4SDWJuDpaTLficEG74RVKs0U23ONc7leIKSPUa60UgI8wD2TV9ibE9Jibia1uibj2o6A9icQ91eWcbpm3Og/640?wx_fmt=png) 50% 100%/100% no-repeat scroll rgba(0,0,0,0);box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><div style=\\\"margin:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;padding:1em;font-size:14px;letter-spacing:1.5px;line-height:1.75em;color:rgb(117,117,118);overflow-wrap:break-word !important\\\"><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;line-height:normal;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">我们的使命：</strong><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">发展数据治理行业、普及数据治理知识、改变企业数据管理现状、提高企业数据质量、推动企业走进大数据时代。</strong></p><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;line-height:normal;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">我们的愿景：</strong><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">打造数据治理专家、数据治理平台、数据治理生态圈。</strong></p><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;line-height:normal;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">我们的价值观：</strong><strong style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">凝聚行业力量、打造数据治理全链条平台、改变数据治理生态圈。</strong></p></div></div></div></div></div><div style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;letter-spacing:0.544px;font-weight:700;font-family:-apple-system-font,BlinkMacSystemFont,Arial,sans-serif;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;text-align:center;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><img src=\\\":/8698fb5dd2934e75a875dcf97cd78fa6\\\" type=\\\"image/jpeg\\\" data-filename=\\\"640.jpg\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box 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!important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><span style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;color:rgb(63,63,63);line-height:24.8889px;box-sizing:border-box !important;overflow-wrap:break-word !important\\\">了解更多精彩内容</span></strong></span></p><div style=\\\"max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;margin:10px auto;padding:10px;overflow-wrap:break-word !important;letter-spacing:0.544px;font-weight:700;color:rgb(62,62,62);font-size:14px;line-height:24.8889px;text-align:center;width:180px;border-color:rgb(132,132,132);border-style:dashed;border-width:2px;font-family:-apple-system-font,BlinkMacSystemFont,Arial,sans-serif\\\"><img src=\\\":/a7cc5a396a7040048cba08d80d0c36ea\\\" type=\\\"image/jpeg\\\" data-filename=\\\"640.jpg\\\" style=\\\"margin:0;padding:0;max-width:100% !important;box-sizing:border-box !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;height:auto !important;overflow-wrap:break-word !important;__visibility:visible !important;width:auto !important\\\" title=\\\"35955bc4231278c0547010d784696b8.jpg\\\" width=\\\"auto\\\"/><br style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"/></div><p style=\\\"margin:0;padding:0;max-width:100% !important;-webkit-box-sizing:border-box !important;word-wrap:break-word !important;clear:both;min-height:1em;letter-spacing:0.544px;font-weight:700;text-align:center;color:rgb(62,62,62);line-height:28.4444px;font-family:-apple-system-font,BlinkMacSystemFont,Arial,sans-serif;box-sizing:border-box !important;overflow-wrap:break-word !important\\\"><strong 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