营销报告（W20）

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<h1>营销报告（W20）</h1>

<div><span><div style="font-size: 14px; margin: 0; padding: 0; width: 100%;"><blockquote style="line-height: 160%; box-sizing: content-box; margin: 15px 0; border-left: 4px solid #ddd; padding: 0 15px; color: #777;">
<h4 style="line-height: 160%; box-sizing: content-box; font-size: 20px; color: #333; margin-top: 0; margin-bottom: 0;">本周主要工作</h4>
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<li style="line-height: 160%; box-sizing: content-box;">北京耐威科技MES项目现况：</li>
</ol>
<table style="margin: 2px 0 14px; color: #333; width: auto; border-collapse: collapse; box-sizing: border-box;"><thead style="line-height: 160%; box-sizing: content-box;"><tr style="line-height: 160%; box-sizing: content-box;"><th style="line-height: 160%; box-sizing: content-box; padding: 5px 14px 5px 12px; border: 1px solid #72777b; border-top: 0; background-color: #7b8184; font-weight: 300; color: #fff; padding-top: 6px;">项次</th><th style="line-height: 160%; box-sizing: content-box; padding: 5px 14px 5px 12px; border: 1px solid #72777b; border-top: 0; background-color: #7b8184; font-weight: 300; color: #fff; padding-top: 6px;">说明</th></tr></thead><tbody style="line-height: 160%; box-sizing: content-box;"><tr style="line-height: 160%; box-sizing: content-box;"><td style="line-height: 160%; box-sizing: content-box; padding: 5px 14px 5px 12px; border: 1px solid #eaeaea;">现况</td><td style="line-height: 160%; box-sizing: content-box; padding: 5px 14px 5px 12px; border: 1px solid #eaeaea;">前期由于一些原因，所以耐威的IT不待见我们，原来已经准备在西门子与上扬中挑选一家（IT推进西门子）了，所以我们收到的RFQ而不是RFP，由于已经失去了参与制定游戏规格的资格，加上时间因素，我们处于很不利的地位。</td></tr></tbody></table>
<p style="line-height: 160%; box-sizing: content-box; margin: 10px 0; color: #333;">5/16周四已经提交公司简介并取得需求RFQ。5/20周一正式提交RFQ对应，明确表达我们能达到要求。并预约时间解说甚至demo<br/>
虽然情况很不利但并不代表毫无机会，莫方荣认识厂长可以作为我们的内应及指导<br/>
据了解耐威的项目评审是委员会制，由采购、工厂、IT、CEO、董事长组成，虽然IT不待见我们但他也只有一票</p>
<table style="margin: 2px 0 14px; color: #333; width: auto; border-collapse: collapse; box-sizing: border-box;"><thead style="line-height: 160%; box-sizing: content-box;"><tr style="line-height: 160%; box-sizing: content-box;"><th style="line-height: 160%; box-sizing: content-box; padding: 5px 14px 5px 12px; border: 1px solid #72777b; border-top: 0; background-color: #7b8184; font-weight: 300; color: #fff; padding-top: 6px;">侧面了解，耐威的董事长非常重视成本，过去曾经因为几十万价差，甚至没有采用自己关系公司的产品</th><th style="line-height: 160%; box-sizing: content-box; padding: 5px 14px 5px 12px; border: 1px solid #72777b; border-top: 0; background-color: #7b8184; font-weight: 300; color: #fff; padding-top: 6px;"></th></tr></thead></table>
<ul style="line-height: 160%; box-sizing: content-box; display: block; list-style-type: disc; padding-left: 30px; margin: 6px 0 10px; color: #333;">
<li style="line-height: 160%; box-sizing: content-box; position: relative;">前期由于一些原因，所以耐威的IT不待见我们，原来已经准备在西门子与上扬中挑选一家（IT推进西门子）了，所以我们收到的RFQ而不是RFP，由于已经失去了参与制定游戏规格的资格，加上时间因素，我们处于很不利的地位</li>
<li style="line-height: 160%; box-sizing: content-box; position: relative;">5/16周四已经提交公司简介并取得需求RFQ</li>
<li style="line-height: 160%; box-sizing: content-box; position: relative;">5/20周一正式提交RFQ对应，明确表达我们能达到要求。并预约时间解说甚至demo</li>
<li style="line-height: 160%; box-sizing: content-box; position: relative;">虽然情况很不利但并不代表毫无机会，莫方荣认识厂长可以作为我们的内应及指导</li>
<li style="line-height: 160%; box-sizing: content-box; position: relative;">据了解耐威的项目评审是委员会制，由采购、工厂、IT、CEO、董事长组成，虽然IT不待见我们但他也只有一票</li>
<li style="line-height: 160%; box-sizing: content-box; position: relative;">侧面了解，耐威的董事长非常重视成本，过去曾经因为几十万价差，甚至没有采用自己关系公司的产品</li>
</ul>
<ol start="2" style="line-height: 160%; box-sizing: content-box; display: block; padding-left: 30px; margin: 6px 0 10px; color: #333; list-style-type: decimal;">
<li style="line-height: 160%; box-sizing: content-box;">北京耐威科技MES项目策略：</li>
</ol>
<ul style="line-height: 160%; box-sizing: content-box; display: block; list-style-type: disc; padding-left: 30px; margin: 6px 0 10px; color: #333;">
<li style="line-height: 160%; box-sizing: content-box; position: relative;">因为时间的关系，也因为立场的关系（IT已经推西门子）要争取到IT的支持不太可能，目标是让IT觉得我们“能接受”</li>
<li style="line-height: 160%; box-sizing: content-box; position: relative;">主线--做好产品介绍，以实力赢得认可，再以人际关系及积极的价格策略争取到董事长及采购，这样加上原来的厂长，5票中已经有3票了</li>
<li style="line-height: 160%; box-sizing: content-box; position: relative;">副线--找到关系告诉IT希望他不要挡我们</li>
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<blockquote style="line-height: 160%; box-sizing: content-box; margin: 15px 0; border-left: 4px solid #ddd; padding: 0 15px; color: #777;">
<h4 style="line-height: 160%; box-sizing: content-box; font-size: 20px; color: #333; margin-top: 0; margin-bottom: 0;">需要解决的问题</h4>
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<blockquote style="line-height: 160%; box-sizing: content-box; margin: 15px 0; border-left: 4px solid #ddd; padding: 0 15px; color: #777;">
<h4 style="line-height: 160%; box-sizing: content-box; font-size: 20px; color: #333; margin-top: 0; margin-bottom: 0;">下周主要计划</h4>
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<ol style="line-height: 160%; box-sizing: content-box; display: block; padding-left: 30px; margin: 6px 0 10px; color: #333; list-style-type: decimal;">
<li style="line-height: 160%; box-sizing: content-box;">北京耐威科技销售统筹</li>
<li style="line-height: 160%; box-sizing: content-box;">北京耐威科技文件准备</li>
<li style="line-height: 160%; box-sizing: content-box;">拜访台湾杰伦自动化讨论半导体及PCB合作机会</li>
<li style="line-height: 160%; box-sizing: content-box;">拜访台湾沐恩科技讨论食品行业合作机会</li>
</ol>
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<blockquote style="line-height: 160%; box-sizing: content-box; margin: 15px 0; border-left: 4px solid #ddd; padding: 0 15px; color: #777;">
<h4 style="line-height: 160%; box-sizing: content-box; font-size: 20px; color: #333; margin-top: 0; margin-bottom: 0;">销售主要动态</h4>
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id: 61ea1338f0514e8ca31698cd38c3e0de
parent_id: 4451d54db12a40e3a71ee299e2e0639d
created_time: 2025-11-28T14:38:18.960Z
updated_time: 2025-11-28T14:42:10.371Z
is_conflict: 0
latitude: 0.00000000
longitude: 0.00000000
altitude: 0.0000
author: 
source_url: 
is_todo: 0
todo_due: 0
todo_completed: 0
source: joplin-desktop
source_application: net.cozic.joplin-desktop
application_data: 
order: 1764340864502
user_created_time: 2025-11-28T14:38:18.960Z
user_updated_time: 2025-11-28T14:42:10.371Z
encryption_cipher_text: 
encryption_applied: 0
markup_language: 2
is_shared: 0
share_id: 
conflict_original_id: 
master_key_id: 
user_data: 
deleted_time: 0
type_: 1